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Search engines don’t rank sites in the same way they once did, but search engine optimization or SEO is still the most effective thing you can do to make sure your website is living up to its fullest potential.
Here are five specific benefits of SEO:
More traffic. SEO helps your site move to the top position in search engines for the terms that people most often search when wanting a business like yours, and that top position gets you more traffic. You get more clickthroughs and therefore more potential customers seeing your message.
Better return on investment. Your website is a big investment, but few people will see it if proper SEO isn’t done. Plus, the impact of SEO is trackable using web analytics, so you can prove to numbers people that the investment in SEO is paying off.
Greater cost effectiveness. SEO is relatively inexpensive to implement, and it helps you take advantage of customers who are already searching rather than having to implement more expensive advertising strategies that drive new people into your product categories.
Better site usability. SEO makes a site easier to use and read because of the good site architecture that’s required to make it work. That means you get the benefit of a better site experience for human users as well as the search engine ranking benefits.
Increased brand awareness. Even those who choose not to click on your links in search engine results will always see your name if it’s at the top of the list. This increased brand awareness and could get you their business down the line.
And these aren’t the only benefits of SEO, just the ones that come first to mind in companies like ours that work to increase site SEO for our customers every day.
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