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SEO or search engine optimization is important for your business because it can help you get ahead -- or at least keep up. Today, a site that doesn’t focus on modern SEO involving carefully crafted text isn’t likely to rank well enough in any search engine to be found, making the site essentially worthless as a promotional tool.
You see, your competitors may already be applying search engine optimization tactics and techniques to their websites, and you’ll fall behind in the race to succeed if you don’t do as much as they are. But smart SEO can help you soar ahead of your clients, allowing you to rise to a greater search engine ranking than others in your industry and perhaps reaching the top of page one on Google, Bing and other top search engines that your potential customers use every day.
Simply put, SEO helps your company get noticed by making sure your site contains the right number of occurrences of phrases that searchers use to find businesses like yours. When everything is just right, search engines see a strong correlation between what a particular kind of searcher is asking for and what your site provides, and that search engine places your site at the top of the list for that keyword phrase.
SEO also involves article marketing and related tactics that create positive, keyword-oriented links to your site from carefully crafted articles around the web, increasing the appearance in the eyes of search engines and real people that your site is an authority on certain subjects.
Top of ranking means top of mind for most users. And if you can use good SEO to get a searcher to click on your link, your well-designed site can take over and collect information or make a sale for you, improving your bottom line.
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